UNC and Duke pulled in huge ratings Saturday. That should answer any questions about whether UNC/Duke is still the premier college basketball rivalry in the sport. Hint – It is.
Saturday’s @DukeMBB vs @UNC_Basketball thriller was ESPN’s most-watched #NCAAMBB game in 4 years!
🏀 3.5M avg. viewers
🏀 Peak: 4.8M viewers
🏀 Up 53% from first Duke-UNC matchup in 2025 pic.twitter.com/R8PZ90iIHr— ESPN PR (@ESPNPR) February 10, 2026
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