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Oct
09
2021

Failure to land Comcast, so far, is a bad look for the ACC

Blog partner in crime @Hokesmash_ASD has already addressed the topic of Comcast Infinity and the ACC having not yet reaching a carriage agreement for the ACC Network. He nailed when he said so far this is a big miss for new commissioner Jim Phillips. So far it most certainly is.

I’m going hot on a few of my own thoughts on the subject.

Many ACC fans who are subscribers to Comcast were hopeful that this this would be done by the start of football season. Optimistic, but unlikely – that didn’t happen. There was no panic, though. The expected and alluded to timeline was late September  .

September passed, early October is nearly behind us and still no agreement and it’s a bad look for the ACC. Here is the problem the ACC is putting some of the their better games on the ACC Network. Last week Boston College at Clemson, this week Notre Dame at Virginia Tech, and next week NC State at Boston College. All likely would have been on some level a National TV game on ESPN, ESPN2, or ABC.

Relegated to the ACC Network without Comcast is a ratings killer for these games, and at the moment hasn’t been enough to pull Comcast to finalize the deal.

OK, this isn’t good, but a deal is going to happen. It’s inevitable, and there’s been too many reports from reliable sources that a deal is close. That said a deal isn’t done until it’s done. In the meantime, each passing day means lower revenues, lower distribution, and growing concern something has gone wrong.

Good luck to commissioner Jim Phillips if this deal falls through. He will have no chance to restore the faith of the ACC schools ADs, and fans going forward on any other topic. This was his most important task to finalize this fall, and ACC fans still wait.

Make it happen Jim Phillips – this should be 100% your focus – not expansion, not the playoffs, not anything. Get this done.

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