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Mar
18
2021

The Pac 12 Network is a cautionary tale.

Just a short post for tonight, but I came across this very interesting story by Jon Wilner ( @wilnerhotline ) on how bad things are going for the  Pac 12 Network.

Take a look at a few of the quotes from that piece.

So stark is the outlook that sources within the conference and the sports media industry believe the Pac-12 should consider shuttering the six regional networks — and possibly the entire operation — as the business model loses leverage in the evolving post-pandemic media world.

“The conference needs to rethink everything it does,’’ an industry source explained. “Its position has weakened in the last two years. The whole notion of the Pac-12 Networks has to go.”

Multiple industry experts believe the conference should consider every option, including:

— Fold the Pac-12 regional networks, leaving only the national feed and creating a revised model that resembles the Big Ten and SEC networks.

— Shutter the Pac-12 Networks entirely, including the national network, and sell the content, which includes about 35 football games, to a major media company or perhaps a streaming service (for example: DAZN).

— Attempt to negotiate a new Tier 1 media deal immediately.

The ACC by comparison while still struggling to keep pace with the SEC and Big 10, biggest concern is getting the last major carrier Comcast onboard to carry the ACC Network.

These are rough times for the Pac 12.

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