No one will ever question that more men than women watch sports, but according to this report from The Sports Digest the popularity of football among women is rising.
According to a study by Ohio University, about half of all American women are football fans as opposed to 69 percent of American men. In fact, women are the fastest-growing audience for the National Football League. Between 2009-2013, overall NFL female viewership rose by 26 percent, more than double the 10 percent increase among US men.
You can read the study from Ohio University here…
So why don’t College Athletic Apparel Deals do a better catering to Women? Take a look at these tweets from a cross-section of a handful of schools.
My wife is an Ohio St fan and there is large diverse amount of woman’s gear available, She wanted something from my school (Rutgers) and that was an issue. She has men’s t’s
— Andre L (@Giantandre) April 21, 2018
Literally not one piece of women’s apparel from Adidas? https://t.co/xEXuUZRZ5k
— increasingly agoraphobic (@sportsbroad) April 20, 2018
I’m dying for an orange clemson natty polo that I can wear to work. Men’s polos are way too big in the shoulders for me. Only stuff I have seen for ladies is T shirts. ?
— Summer Fann (@summer_fann) April 21, 2018
Negative ghost rider. They all say it sucks. The ones that don’t suck are over priced.
— Tyler (@FSUReligionMan) April 21, 2018
The only positive women’s apparel comment comes from Ohio State. Now I haven’t done any market research, but I’d imagine if 40% of my potential customers came from one significant demographic I’d do a better job of providing adequate clothing options.
We’ve seen Clemson, Rutgers, FSU, Georgia Tech, and Ohio State represented – Let’s pick a random school, like the Texas Longhorns and see if they are appealing to women.
We will visit University Coop – a Texas Longhorn Apparel Vendor.
There were 169 clothing (tops) options for women. There were 278 clothing (tops) options for men. I checked out a few other schools, and it seemed on average the men’s clothing options out numbered women options anywhere from 3 – 4 to 1 – Even though 40% of the potential customers are women.
It’s time for Apparel Companies to catch up with the changing demographic of sports fans.
Make you follow the All Sports Discussion Twitter account at @AllSportsDACC and please like our Facebook Page
Leave a Reply